India Adda at the Annual Meeting of the World Economic Forum, Davos, January 25-29, 2012

At the Annual Meeting of the World Economic Forum, 2012 in Davos, IBEF again recreated the India Adda. Located prominently on the Promenade, the India Adda was a big draw at Davos.

It has been as ever, a cornucopia of intellectual fare, with some 260 sessions ranging from the Secrets of the Universe to Fixing Capitalism, and a cast of the world's intellectual, business, arts, cultural and social giants. It has been a week of superlatives, the most participants, sessions, snow and media coverage.

In the midst of all the action and engaging conversations at the India Adda at Davos 2012, the Brand India dynamism got ever more emphasised by the visit of David Cameron, Prime Minister, UK, to the India Adda at Davos. As the Prime Minister expressed interest to know the Brand India theme at Davos this year, the conversation focussed on India Ingenious – Ideas for Change.